Users will soon have a updated setting that enables them to reduce the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the service disclosed that it now features more than 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the next few weeks before a global rollout. This development aligns with a rise in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the most rapidly expanding video streams on another major platform only show content made by AI. A considerable share of this output is deemed “AI slop”, a phrase for inferior, mass-produced content that is frequently absurd or bizarre.
“We know from our community that many people appreciate content made with AI tools, from digital art to informative clips, and we intend to give people the ability to see more or less of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its service identified as made with AI. Overall, in excess of 100 mn pieces of content are submitted to the platform each day, making AI content a minor part of its complete catalog.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI content they see by accessing the topic control feature in the app and selecting the AI content topic. Additional categories that currently be controlled under the filter cover current affairs, style, beauty, and choreography.
AI Disclosure Rules
TikTok’s guidelines mandate users to label convincing AI-made content, and it bans malicious deepfakes of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an artificially created watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This action is intended to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is additionally introducing a $2 million educational fund for specialists and institutions to develop learning resources about using AI responsibly. This project will support educational bodies dedicated to teaching coding and technology.
Platform Protection
The video-sharing app has justified its safety measures, following discussion over intentions to lay off numerous review team members in the United Kingdom. TikTok is set to eliminate hundreds of positions in its content moderation department in London, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead stated that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content before it has to be seen by humans. The company stated a significant reduction in explicit and harmful content seen by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
